We give all of our profits to environmental charities chosen for their expertise in fighting climate change. 

We understand that most ordinary people don’t have the means to drive an electric car or live off the grid. So we offer an alternative to trying to be perfect: buy a t-shirt and make a small, positive contribution to a greater movement. 

By pooling our resources together and giving them to the right people, we can amplify our power as individuals. And, hopefully, help to save this world we share.

I have looked to effective altruism as a way of deciding where to donate the money we raise. Two organisations were highlighted in this study by John Halstead for Founders Pledge as being particularly efficient for offsetting carbon emissions. However, Clean Air Task Force is more keenly focused on climate change solutions. So, for now, I've chosen them as the recipient of our profits.

(Long answer coming soon)